Brands that have become nominal
If the brand name has become a household name, this phenomenon can have both positive sides for the company and negative ones. On the one hand, consumers are beginning to correlate the name of the company with a certain group of goods. Another aspect of such a transition from the name of a brand to the name of a particular product is that over time the brand will lose its copyright and any company that produces one type of product or another will be able to use it. Continue reading
Original ad on magazine spreads
One of the most popular and sought-after ads is press advertising.
As you know, the most profitable placement of information about a product or service is on the first and last pages. To place your advertising there, you need to pay a lot of money, but manufacturers and firms are ready for a lot, so long as their product becomes popular and recognizable.
A magazine reversal is not only a profitable place to advertise, but also provides a wide field for imagination and activity. Photos on pages can be placed so that they will look very unusual and original. Continue reading
Freelance: pros and cons
The modern labor market offers applicants a variety of job options and the conditions under which they can carry out their professional activities. Not so long ago, the word “freelance” appeared in our vocabulary, and it means the work outside the state of any company. A freelancer can participate in several projects simultaneously or work for several companies without being a full-time employee of any of them. Continue reading