Original ad on magazine spreads
One of the most popular and sought-after ads is press advertising. As you know, the most profitable placement of information about a product or service is on the first and…

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Pacific Course: New Alternative to Old Offshore
In 2017, the classic offshore companies that offer the possibility of full tax exemption (British Virgin Islands, Belize, Panama, Nevis, etc.) became unattractive for Russians because of the steady loss…

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Your business: how to open an ice cream parlor from scratch
According to statistics, in Russia, each person eats about 7 kg of ice cream per year, and 57% of Russians are regular consumers of this delicacy. Indicator promising. On the…

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creative professions

Brands that have become nominal

If the brand name has become a household name, this phenomenon can have both positive sides for the company and negative ones. On the one hand, consumers are beginning to correlate the name of the company with a certain group of goods. Another aspect of such a transition from the name of a brand to the name of a particular product is that over time the brand will lose its copyright and any company that produces one type of product or another will be able to use it. Continue reading

Original ad on magazine spreads

One of the most popular and sought-after ads is press advertising.

As you know, the most profitable placement of information about a product or service is on the first and last pages. To place your advertising there, you need to pay a lot of money, but manufacturers and firms are ready for a lot, so long as their product becomes popular and recognizable.

A magazine reversal is not only a profitable place to advertise, but also provides a wide field for imagination and activity. Photos on pages can be placed so that they will look very unusual and original. Continue reading

Freelance: pros and cons

The modern labor market offers applicants a variety of job options and the conditions under which they can carry out their professional activities. Not so long ago, the word “freelance” appeared in our vocabulary, and it means the work outside the state of any company. A freelancer can participate in several projects simultaneously or work for several companies without being a full-time employee of any of them. Continue reading

Your business: how to open a roadside café-fastfood
The Russian catering market is saturated, and the competition for us is merciless. Such tough working conditions force restaurateurs to develop new formats and expand the geography of their business.…

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Autumn business
Autumn is the time to start a business. Therefore, you will need 12 profitable autumn ideas: for any budget and with a detailed guide to the launch. Work has no…

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What is networking
Man is a social being. And that means social connections play a big role in our life. Many useful acquaintances can solve almost any problem in a person's life -…

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Own restaurant in a small town: advantages and disadvantages
Open restaurant - the dream of many. But what about those who live far from megacities? Is it worth starting a business in a small town and how to make…

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