How they work at British American Tobacco
British American Tobacco was founded in 1902. Since then, everything has been in the history of the tobacco corporation - and ups and downs. As befits any large business. Now…

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Own business: book typography
Creating your own book printing house is a very difficult undertaking that requires a lot of money and effort from an entrepreneur. However, there are prospects for such a business,…

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What is crowdfunding
Crowdfunding (popular funding, from the English. Crowd funding, Crowd - "crowd", funding - "funding") - is the collective cooperation of people (donors) who voluntarily pool their money or other resources…

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Great advertising campaigns in world history
Advertising is an important part of any business. We all deal in one way or another with advertising, someone as creators, someone as consumers. Now, in the modern world, advertising…

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10 Apple Presentation Secrets
Apple is a brand that does not need a special introduction. They achieved overwhelming success not only because of their high-quality products, but also with their presentations. After all, it…

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creative professions

Brands that have become nominal

If the brand name has become a household name, this phenomenon can have both positive sides for the company and negative ones. On the one hand, consumers are beginning to correlate the name of the company with a certain group of goods. Another aspect of such a transition from the name of a brand to the name of a particular product is that over time the brand will lose its copyright and any company that produces one type of product or another will be able to use it. Continue reading

Original ad on magazine spreads

One of the most popular and sought-after ads is press advertising.

As you know, the most profitable placement of information about a product or service is on the first and last pages. To place your advertising there, you need to pay a lot of money, but manufacturers and firms are ready for a lot, so long as their product becomes popular and recognizable.

A magazine reversal is not only a profitable place to advertise, but also provides a wide field for imagination and activity. Photos on pages can be placed so that they will look very unusual and original. Continue reading

Freelance: pros and cons

The modern labor market offers applicants a variety of job options and the conditions under which they can carry out their professional activities. Not so long ago, the word “freelance” appeared in our vocabulary, and it means the work outside the state of any company. A freelancer can participate in several projects simultaneously or work for several companies without being a full-time employee of any of them. Continue reading

How to make money on street ice cream
Ice cream is one of the most favorite delicacies. It is especially popular in the warm season. Therefore, selling ice cream on the street is one of the most profitable…

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What is networking
Man is a social being. And that means social connections play a big role in our life. Many useful acquaintances can solve almost any problem in a person's life -…

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Freelance: pros and cons
The modern labor market offers applicants a variety of job options and the conditions under which they can carry out their professional activities. Not so long ago, the word “freelance”…

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