Your business: how to open a roadside café-fastfood
The Russian catering market is saturated, and the competition for us is merciless. Such tough working conditions force restaurateurs to develop new formats and expand the geography of their business.…

Continue reading →

Creative business: making handmade toys
Production and sale of products for children is considered one of the most profitable areas for their own business. Nevertheless, if you plan to do this “production” at home and…

Continue reading →

Freelance: pros and cons
The modern labor market offers applicants a variety of job options and the conditions under which they can carry out their professional activities. Not so long ago, the word “freelance”…

Continue reading →

quickly achieved

Brands that have become nominal

If the brand name has become a household name, this phenomenon can have both positive sides for the company and negative ones. On the one hand, consumers are beginning to correlate the name of the company with a certain group of goods. Another aspect of such a transition from the name of a brand to the name of a particular product is that over time the brand will lose its copyright and any company that produces one type of product or another will be able to use it. Continue reading

Original ad on magazine spreads
One of the most popular and sought-after ads is press advertising. As you know, the most profitable placement of information about a product or service is on the first and…

...

10 lessons from Steve Jobs
Steve Jobs is one of the key figures in the IT field. This truly great entrepreneur can serve as a clear example for all of how you can achieve unprecedented…

...

Your business: how to open a burger from scratch
The fast food market adds 5–8% annually and is not going to slow down. In this article, we will look at how to open such a trend type of business…

...

10 Apple Presentation Secrets
Apple is a brand that does not need a special introduction. They achieved overwhelming success not only because of their high-quality products, but also with their presentations. After all, it…

...