What is crowdsourcing
Crowdsourcing (eng. Crowdsourcing, crowd - “crowd” and sourcing - “use of resources”) - engaging a wide range of people in solving various problems of innovative production activities to use their…

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How they work at British American Tobacco
British American Tobacco was founded in 1902. Since then, everything has been in the history of the tobacco corporation - and ups and downs. As befits any large business. Now…

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Business in france
We continue our series of articles about starting a business in different countries of the world. This time we will tell you how to start a business in France. Definitely,…

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entrepreneur plans to open

McDonalds Marketing Tricks

When the phrase “fast-food establishment” is pronounced, what comes first to your mind? Of course, McDonalds. This global network has flooded all major cities. Despite the fact that many people are in favor of healthy food, and it’s kind of fashionable to eat right now, in McDonald’s institutions it’s not overcrowded. But the food there, though tasty, is far from being the most healthy and healthy.

McDonald’s marketing is recognized as one of the toughest and most effective at the same time. Continue reading

How does the company Valve – game developer

Valve Corporation is a company that has created legendary games like Half-Life, Counter Strike, Dota 2, Portal, and others.

The company was created by Gabe Newell, whose biography also includes work at Microsoft for as long as 13 years. To say that Valve Corporation is an innovative company is to say nothing. It is perhaps “more innovative” than many who consider themselves as such. And this concerns not only the developments and the activity itself, but also what the company is from the inside. After reading a few principles of the internal structure of Valve Corporation, you might think “what the hell is happening there,” and you may want to work there yourself. Continue reading

How great brands appeared

Speaking now about world-famous companies and brands, it is sometimes difficult to imagine that their founders were once inexperienced start-up entrepreneurs, global trading networks started from a single small shop, and large-scale production – from small “home” factories. However, the great businessmen of our time were once also young startups that nobody knew. Continue reading

Your business: how to open a summer cafe
Summer cafe is one of the most profitable types of seasonal business. Initial investments amount to about 600 thousand rubles - they can be recouped in 2-3 months and earn…

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McDonalds Marketing Tricks
When the phrase “fast-food establishment” is pronounced, what comes first to your mind? Of course, McDonalds. This global network has flooded all major cities. Despite the fact that many people…

...

How great brands appeared
Speaking now about world-famous companies and brands, it is sometimes difficult to imagine that their founders were once inexperienced start-up entrepreneurs, global trading networks started from a single small shop,…

...

Brands that have become nominal
If the brand name has become a household name, this phenomenon can have both positive sides for the company and negative ones. On the one hand, consumers are beginning to…

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