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When the phrase “fast-food establishment” is pronounced, what comes first to your mind? Of course, McDonalds. This global network has flooded all major cities. Despite the fact that many people are in favor of healthy food, and it’s kind of fashionable to eat right now, in McDonald’s institutions it’s not overcrowded. But the food there, though tasty, is far from being the most healthy and healthy.
McDonald’s marketing is recognized as one of the toughest and most effective at the same time. Continue reading
Valve Corporation is a company that has created legendary games like Half-Life, Counter Strike, Dota 2, Portal, and others.
The company was created by Gabe Newell, whose biography also includes work at Microsoft for as long as 13 years. To say that Valve Corporation is an innovative company is to say nothing. It is perhaps “more innovative” than many who consider themselves as such. And this concerns not only the developments and the activity itself, but also what the company is from the inside. After reading a few principles of the internal structure of Valve Corporation, you might think “what the hell is happening there,” and you may want to work there yourself. Continue reading
Speaking now about world-famous companies and brands, it is sometimes difficult to imagine that their founders were once inexperienced start-up entrepreneurs, global trading networks started from a single small shop, and large-scale production – from small “home” factories. However, the great businessmen of our time were once also young startups that nobody knew. Continue reading