Great advertising campaigns in world history
Advertising is an important part of any business. We all deal in one way or another with advertising, someone as creators, someone as consumers. Now, in the modern world, advertising…

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Starbucks Success Secrets
Starbucks is undoubtedly the most popular coffee house in the world. This brand has gone from a small coffee shop to a worldwide network of institutions where everyone can enjoy…

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Your business: how to open a roadside café-fastfood
The Russian catering market is saturated, and the competition for us is merciless. Such tough working conditions force restaurateurs to develop new formats and expand the geography of their business.…

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perpetual motion

McDonalds Marketing Tricks

When the phrase “fast-food establishment” is pronounced, what comes first to your mind? Of course, McDonalds. This global network has flooded all major cities. Despite the fact that many people are in favor of healthy food, and it’s kind of fashionable to eat right now, in McDonald’s institutions it’s not overcrowded. But the food there, though tasty, is far from being the most healthy and healthy.

McDonald’s marketing is recognized as one of the toughest and most effective at the same time. Continue reading

Your business: how to open an ice cream parlor from scratch
According to statistics, in Russia, each person eats about 7 kg of ice cream per year, and 57% of Russians are regular consumers of this delicacy. Indicator promising. On the…

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Your business: how to open a burger from scratch
The fast food market adds 5–8% annually and is not going to slow down. In this article, we will look at how to open such a trend type of business…

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Creative business: making handmade toys
Production and sale of products for children is considered one of the most profitable areas for their own business. Nevertheless, if you plan to do this “production” at home and…

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How great brands appeared
Speaking now about world-famous companies and brands, it is sometimes difficult to imagine that their founders were once inexperienced start-up entrepreneurs, global trading networks started from a single small shop,…

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