1. Summary of the project
The goal of the project is to open an outdoor mini-track circuit with a length of 300 meters in a city with a population of 500 thousand people. The track circuit will be open on the empty asphalt site of one of the city parks and will work in the warm season, focusing on customers of attractions located in the neighborhood.
Investments in the opening amount to 1 701 000 rubles. The investment costs of opening the track circuit are calculated based on the minimum required budget. The payback period, given the start of sales at the beginning of the warm season, will occur in the second season of work.
2. Company Description
The aim of the project will be the opening of a mini-kartodrom under the open sky in one of the parks of the city with a population of 500 thousand people. The track circuit will be opened on an empty asphalt site, left over from the location of other attractions. The track circuit will work in a warm season (from the beginning of April till the end of October). The clients of the kart track will be the park guests and visitors of the attractions located in the neighborhood. Due to the small area available (about 2 thousand square meters), the track circuit does not pretend to be large and the holding of sports competitions: the length of the track will be only 300 meters, which is a small distance by the standards of the track tracks. The main service of the track circuit will be the provision of carts for renting races among park visitors.
The management of the track circuit will be carried out by an individual entrepreneur who will be directly involved in the daily work of the track circuit: organize sales, instruct customers, give out equipment. Also, the staff will be involved in the work, who will monitor the safety during the races and the mechanic who will repair and maintain the karts. As a form of taxation will be selected a simplified taxation system (USN 6%).
3. Description of services
The main services of the track circuit will be the provision of rental karts for races lasting 10-30 minutes. The price of rental services will depend on the age of customers and the day you visit the track circuit. As an additional service, the possibility of renting a track for corporate stays will be available.
Check in for a birthday
Check in on the birthday, one day before the birthday, on the next. day after the birthday (upon presentation of the supporting document)
4. Sales and marketing
Due to the fact that the karting track will be located near the attractions intended for both children and adults, it is advisable to use karts of various kinds. Adult customers will be offered cards with a 6.5 hp motor, children – 3-5.5 hp children’s cards. According to the experience of other small country tracks of the country, so-called tandem cards will also be used, that is, double cards. Thus, the selection of the fleet will take into account all age groups of pilots. At its core, the track circuit will be a family-style establishment.
To attract customers, the karting center will use outdoor advertising methods (signage signs in the park, posters, etc.). Also, information about the carting circuit will be posted on the park’s website and in the created group on the social network, where news, photo reports, posts about karting, prices, work schedule, etc. will be posted. Working with clients in social networks does not require cash investments, which is especially important due to the seasonal nature of the business, and may be the responsibility of the employees of the track circuit. Stimulation of demand will occur through the holding of reposts contests in social networks.