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Your business: how to open a burger from scratch

The fast food market adds 5–8% annually and is not going to slow down. In this article, we will look at how to open such a trend type of business as a burger one from scratch.

The culture of catering in Russia is developing dynamically: the number of institutions and dishes on the menu is growing, and people are becoming more and more accustomed to eating out. Even during the economic downturn, people are in no hurry to refuse to visit cafes and restaurants, although they are trying to save money. The situation is saved by fast food, which due to its availability has become the most successful segment of the public catering. Every year, the fast food market is growing by 5-8% and is not going to slow down. On the wave of such popularity appeared such a segment as the burger. These “natives” of fast food disguised as restaurants quickly found their clients and are now experiencing their best times. At every corner of a large city you can find a burger. And, most surprisingly, each finds its client.

The burgers replaced the rolls and took the place of the leader on the gastronomic market. Pretty simple, fast, nourishing and tasty food combined with a democratic price tag won the hearts of consumers and entrepreneurs. Recently, many are interested in the question of how to open a burger. Even singer Timati decided to open his burger restaurant. The project, in which more than 20 million rubles were invested, paid for itself in just 2 months. Not so long ago, burgers caused associations only with American fast food and McDonald’s. Today, a burger is a tasty loaf with good meat and various sauces. In the struggle for the consumer, the burger turned a banal “sandwich” into an original dish, not inferior in taste and invention to the classic restaurant menu. If you are thinking about opening catering establishments, but the lack of large capital interferes with your plans, we advise you to pay attention to the burger format.

ADVANTAGES
LIMITATIONS
high profitability of business (up to 60%);
quick return on investment;
no need for a large staff;
narrow niche;
high demand for burgers, which provides consistently high profits;
a relatively small amount of investment for the industry;
perspective format of fast food;
simple production technology;
it is more profitable to open a mono-product restaurant than a restaurant with a full menu, including due to the low number of products written off
high level of competition in the market;
expensive rental of retail space;
the need for permits to open a catering establishment

Open burger is really easier than a full-fledged restaurant. There is no need to think through a complex menu, involving a variety of ingredients, as well as cooking methods. Enough to keep in stock original burgers recipes, high-quality meat, freshly baked buns and a small kitchen. The burgers get ready quickly and easily, you don’t need to hire professional chefs.

Open burger
What you need to open a burger
Explore the market. The sphere of public catering is quite saturated, and the competition among the burger is high. Therefore, before planning to open your own institution, conduct a study of the competitive environment. Determine the main market players, study their location, to find a suitable place for themselves, estimate the demand for burgers in your area. Also, visit the institutions of your potential competitors to explore the situation “from the inside”, to see how the business is arranged in others, study the menu to evaluate the offer on the market. View the overseas market to find out its trends, new ideas and concepts. After all, most fashionable things come to us from abroad. In addition, abroad you can peep fresh concepts and business models. In general, gather as much practical information as possible to make accurate conclusions.

Decide on the concept of the institution. It is not a secret for anyone that the design and concept of the institution is just as important as the food in it. At this stage, it is planned to draw up a work plan, determine the format and corporate style of the institution, develop technological, engineering and design projects. At this point, the entrepreneur should have an understanding of how the project will work and at the expense of what funds to be financed. The concept, own style and “chips” are needed in order to distinguish your establishment from a multitude of burger ones. Why should a visitor come to you, and not “over to that burger on the corner”? The answer to this question and describe the concept. Maybe it will be a burger for people practicing proper nutrition and vegetarians; or a family run, where each burger is a piece of culinary art; it can be a burger, combined with a bar / hookah / karaoke, etc. Or maybe you decide to open a country burger, where all the ingredients are natural, purchased from domestic farmers … As you can see, there are many options for how to stand out in the market.

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