Unusual hiring procedures
The standard procedure for hiring is to interview a candidate, sometimes taking place in several stages. Often, testing or other methods of identifying the level of knowledge and skills of…

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Brands that have become nominal
If the brand name has become a household name, this phenomenon can have both positive sides for the company and negative ones. On the one hand, consumers are beginning to…

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Interesting facts about Coca-Cola
Coca-Cola is one of the most popular drinks in the world, and many people already know that it was originally created as a drug and was sold in pharmacies. Pharmacist…

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How great brands appeared
Speaking now about world-famous companies and brands, it is sometimes difficult to imagine that their founders were once inexperienced start-up entrepreneurs, global trading networks started from a single small shop,…

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10 fatal mistakes of entrepreneurs
Those who believe that in business the most important thing is to start, and then everything goes on by itself - they are deeply mistaken. Many businessmen are forced to…

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Your business: how to open a burger from scratch

The fast food market adds 5–8% annually and is not going to slow down. In this article, we will look at how to open such a trend type of business as a burger one from scratch.

The culture of catering in Russia is developing dynamically: the number of institutions and dishes on the menu is growing, and people are becoming more and more accustomed to eating out. Continue reading

Your business: how to open an ice cream parlor from scratch

According to statistics, in Russia, each person eats about 7 kg of ice cream per year, and 57% of Russians are regular consumers of this delicacy. Indicator promising. On the one hand, this means a fairly high demand for ice cream, and on the other, it speaks about the market development prospects, because in other countries this delicacy is consumed in even larger quantities. For example, one European accounts for more than 10 kg of ice cream per year. Continue reading

How to make money on street ice cream

Ice cream is one of the most favorite delicacies. It is especially popular in the warm season. Therefore, selling ice cream on the street is one of the most profitable types of business. In the summer, sales of ice cream increase several times, and the margin is more than 100%. Start a business based on street trading, you can with minimal investment. All that is required is a frosty chest, mounted on a trolley, and a sun umbrella. Continue reading

McDonalds Marketing Tricks
When the phrase “fast-food establishment” is pronounced, what comes first to your mind? Of course, McDonalds. This global network has flooded all major cities. Despite the fact that many people…

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Creative ideas for business
There are so many entrepreneurs in the world and business ideas embodied by them that in order to create something new, you need to turn your imagination on to the…

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Original ad on magazine spreads
One of the most popular and sought-after ads is press advertising. As you know, the most profitable placement of information about a product or service is on the first and…

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