Brands that have become nominal
If the brand name has become a household name, this phenomenon can have both positive sides for the company and negative ones. On the one hand, consumers are beginning to…

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Starbucks Success Secrets
Starbucks is undoubtedly the most popular coffee house in the world. This brand has gone from a small coffee shop to a worldwide network of institutions where everyone can enjoy…

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Business under sanctions
Sanctions. Someone sees this phenomenon as extremely negative, but is it really that bad? Food sanctions, that is, a ban on the import of certain goods from abroad, have caused…

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growing outside

10 lessons from Steve Jobs

Steve Jobs is one of the key figures in the IT field. This truly great entrepreneur can serve as a clear example for all of how you can achieve unprecedented heights in business. His inventions and projects had a tremendous impact on the entire computer industry as a whole, and Apple, which he founded, is one of the richest in the world.

Steve Jobs left us in 2011, unable to cope with a terrible disease – cancer. Continue reading

Your business: how to open a roadside café-fastfood

The Russian catering market is saturated, and the competition for us is merciless. Such tough working conditions force restaurateurs to develop new formats and expand the geography of their business. A promising area where you can still find a free niche are catering establishments on highways. Most of the points outside the city are not yet mastered, the competition here is much lower than in cities. And besides, the services of roadside cafes are relevant for many people. Continue reading

Your business: how to open an ice cream parlor from scratch

According to statistics, in Russia, each person eats about 7 kg of ice cream per year, and 57% of Russians are regular consumers of this delicacy. Indicator promising. On the one hand, this means a fairly high demand for ice cream, and on the other, it speaks about the market development prospects, because in other countries this delicacy is consumed in even larger quantities. For example, one European accounts for more than 10 kg of ice cream per year. Continue reading

Creative ideas for business
There are so many entrepreneurs in the world and business ideas embodied by them that in order to create something new, you need to turn your imagination on to the…

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Creative business: making handmade toys
Production and sale of products for children is considered one of the most profitable areas for their own business. Nevertheless, if you plan to do this “production” at home and…

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How does the company Valve - game developer
Valve Corporation is a company that has created legendary games like Half-Life, Counter Strike, Dota 2, Portal, and others. The company was created by Gabe Newell, whose biography also includes…

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Creative business: making handmade toys
Production and sale of products for children is considered one of the most profitable areas for their own business. Nevertheless, if you plan to do this “production” at home and…

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