10 fatal mistakes of entrepreneurs
Those who believe that in business the most important thing is to start, and then everything goes on by itself - they are deeply mistaken. Many businessmen are forced to…

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Sam Walton's Business Rules
In any sphere of human life there are people whom I want to admire. To admire what will to win they have and how they can achieve their goals, no…

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10 Apple Presentation Secrets
Apple is a brand that does not need a special introduction. They achieved overwhelming success not only because of their high-quality products, but also with their presentations. After all, it…

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Problems arise at the leve

Brands that have become nominal

If the brand name has become a household name, this phenomenon can have both positive sides for the company and negative ones. On the one hand, consumers are beginning to correlate the name of the company with a certain group of goods. Another aspect of such a transition from the name of a brand to the name of a particular product is that over time the brand will lose its copyright and any company that produces one type of product or another will be able to use it. Continue reading

What is crowdfunding

Crowdfunding (popular funding, from the English. Crowd funding, Crowd – “crowd”, funding – “funding”) – is the collective cooperation of people (donors) who voluntarily pool their money or other resources together, usually via the Internet, to support efforts other people or organizations (recipients).

What personality traits distinguish a person-entrepreneur from a person who does not have such abilities? It is not the availability of funds to start and run a business. Continue reading

Your business: how to open a roadside café-fastfood

The Russian catering market is saturated, and the competition for us is merciless. Such tough working conditions force restaurateurs to develop new formats and expand the geography of their business. A promising area where you can still find a free niche are catering establishments on highways. Most of the points outside the city are not yet mastered, the competition here is much lower than in cities. And besides, the services of roadside cafes are relevant for many people. Continue reading

Your business: how to open a summer cafe
Summer cafe is one of the most profitable types of seasonal business. Initial investments amount to about 600 thousand rubles - they can be recouped in 2-3 months and earn…

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Business plan of the low-cost price segment sports hall
1. PROJECT SUMMARY The goal of the project is the organization of a low-cost price segment in Moscow, Yuzhnoye Chertanovo metro station. The project has both a commercial and a…

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Sam Walton's Business Rules
In any sphere of human life there are people whom I want to admire. To admire what will to win they have and how they can achieve their goals, no…

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McDonalds Marketing Tricks
When the phrase “fast-food establishment” is pronounced, what comes first to your mind? Of course, McDonalds. This global network has flooded all major cities. Despite the fact that many people…

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