Problems arise at the leve
Brands that have become nominal
If the brand name has become a household name, this phenomenon can have both positive sides for the company and negative ones. On the one hand, consumers are beginning to correlate the name of the company with a certain group of goods. Another aspect of such a transition from the name of a brand to the name of a particular product is that over time the brand will lose its copyright and any company that produces one type of product or another will be able to use it. Continue reading
What is crowdfunding
Crowdfunding (popular funding, from the English. Crowd funding, Crowd – “crowd”, funding – “funding”) – is the collective cooperation of people (donors) who voluntarily pool their money or other resources together, usually via the Internet, to support efforts other people or organizations (recipients).
What personality traits distinguish a person-entrepreneur from a person who does not have such abilities? It is not the availability of funds to start and run a business. Continue reading
Your business: how to open a roadside café-fastfood
The Russian catering market is saturated, and the competition for us is merciless. Such tough working conditions force restaurateurs to develop new formats and expand the geography of their business. A promising area where you can still find a free niche are catering establishments on highways. Most of the points outside the city are not yet mastered, the competition here is much lower than in cities. And besides, the services of roadside cafes are relevant for many people. Continue reading
