called products
Business in Slovenia
Slovenia – a country with one of the most advantageous locations in Central Europe, has access to the Adriatic Sea, and borders with countries such as Italy, Austria, Croatia and Hungary. Slovenia is a member of the European Union, the Schengen Agreement, and a member of NATO. Slovenia is a country with a steadily developing economy and a high level of security. Slovenia is in the top twenty countries according to Forbes magazine in the “best country to do business” category. Continue reading
Brands that have become nominal
If the brand name has become a household name, this phenomenon can have both positive sides for the company and negative ones. On the one hand, consumers are beginning to correlate the name of the company with a certain group of goods. Another aspect of such a transition from the name of a brand to the name of a particular product is that over time the brand will lose its copyright and any company that produces one type of product or another will be able to use it. Continue reading
