Your business: how to open an ice cream parlor from scratch
According to statistics, in Russia, each person eats about 7 kg of ice cream per year, and 57% of Russians are regular consumers of this delicacy. Indicator promising. On the…

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Unusual hiring procedures
The standard procedure for hiring is to interview a candidate, sometimes taking place in several stages. Often, testing or other methods of identifying the level of knowledge and skills of…

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Autumn business
Autumn is the time to start a business. Therefore, you will need 12 profitable autumn ideas: for any budget and with a detailed guide to the launch. Work has no…

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everyone can cope

Brands that have become nominal

If the brand name has become a household name, this phenomenon can have both positive sides for the company and negative ones. On the one hand, consumers are beginning to correlate the name of the company with a certain group of goods. Another aspect of such a transition from the name of a brand to the name of a particular product is that over time the brand will lose its copyright and any company that produces one type of product or another will be able to use it. Continue reading

10 Apple Presentation Secrets

Apple is a brand that does not need a special introduction. They achieved overwhelming success not only because of their high-quality products, but also with their presentations.

After all, it is important not only to create something truly valuable, but also to be able to present it in such a way that everyone wants to have it. In this field, Apple simply has no equal. Continue reading

Business plan antikafe
To open your antikafe, you will have enough start-up capital in the amount of 343 thousand rubles, which can be recouped after six months of work. The net profit of…

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Business in England
In England, you can start quickly making good money. Until the 1970s, small business in England was very poorly developed, since it was not considered prestigious. But then the state…

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10 fatal mistakes of entrepreneurs
Those who believe that in business the most important thing is to start, and then everything goes on by itself - they are deeply mistaken. Many businessmen are forced to…

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Unusual hiring procedures
The standard procedure for hiring is to interview a candidate, sometimes taking place in several stages. Often, testing or other methods of identifying the level of knowledge and skills of…

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