Great advertising campaigns in world history
Advertising is an important part of any business. We all deal in one way or another with advertising, someone as creators, someone as consumers. Now, in the modern world, advertising…

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Business plan antikafe
To open your antikafe, you will have enough start-up capital in the amount of 343 thousand rubles, which can be recouped after six months of work. The net profit of…

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Myths about making money
Rich people become such under the influence of many factors. One of the most important criteria for becoming a successful and rich person is the correct perception of money. It…

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everyone can cope

Brands that have become nominal

If the brand name has become a household name, this phenomenon can have both positive sides for the company and negative ones. On the one hand, consumers are beginning to correlate the name of the company with a certain group of goods. Another aspect of such a transition from the name of a brand to the name of a particular product is that over time the brand will lose its copyright and any company that produces one type of product or another will be able to use it. Continue reading

10 Apple Presentation Secrets

Apple is a brand that does not need a special introduction. They achieved overwhelming success not only because of their high-quality products, but also with their presentations.

After all, it is important not only to create something truly valuable, but also to be able to present it in such a way that everyone wants to have it. In this field, Apple simply has no equal. Continue reading

Original ad on magazine spreads
One of the most popular and sought-after ads is press advertising. As you know, the most profitable placement of information about a product or service is on the first and…

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Your business: how to open a roadside café-fastfood
The Russian catering market is saturated, and the competition for us is merciless. Such tough working conditions force restaurateurs to develop new formats and expand the geography of their business.…

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What is crowdfunding
Crowdfunding (popular funding, from the English. Crowd funding, Crowd - "crowd", funding - "funding") - is the collective cooperation of people (donors) who voluntarily pool their money or other resources…

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What is networking
Man is a social being. And that means social connections play a big role in our life. Many useful acquaintances can solve almost any problem in a person's life -…

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