Sam Walton's Business Rules
In any sphere of human life there are people whom I want to admire. To admire what will to win they have and how they can achieve their goals, no…

Continue reading →

Starbucks Success Secrets
Starbucks is undoubtedly the most popular coffee house in the world. This brand has gone from a small coffee shop to a worldwide network of institutions where everyone can enjoy…

Continue reading →

Creative ideas for business
There are so many entrepreneurs in the world and business ideas embodied by them that in order to create something new, you need to turn your imagination on to the…

Continue reading →

Brands that have become nominal

If the brand name has become a household name, this phenomenon can have both positive sides for the company and negative ones. On the one hand, consumers are beginning to correlate the name of the company with a certain group of goods. Another aspect of such a transition from the name of a brand to the name of a particular product is that over time the brand will lose its copyright and any company that produces one type of product or another will be able to use it.

Perhaps, many people know that the word “Xerox” was originally the name of the company that produces copiers. Now we perceive it not as the name of the company, but as a designation for a group of goods. But Xerox is not the only company who managed to turn a brand into a very specific product in people’s minds.

1. Sneakers.
In 1916, a shoe manufacturing company called Keds appeared in America. The company quickly achieved success in the production and sale of its products. Initially, the founders of Keds conceived the production of sports shoes, but it was so much loved by customers that many began to wear sneakers as casual shoes.

Brands that have become nominal
2. Hair dryer.
The German company “Foen” began producing hair drying equipment in the early 1900s. In German, the word “foen” (pronounced “fen”) means the warm wind of the Alps. And in many languages ​​of the world, including Russian, this word began to call the well-known products for hair drying – hair dryers.

3. Diapers.
Pampers is part of Procter & Gamble. Previously, these same products were called diapers, but the overwhelming success of “Pampers” almost completely supplanted this word from the modern lexicon, replacing it with diapers.

Brands that have become nominal
4. Scotch tape
“Scotch Tape” (translated as “Scotch tape”) is the name of the adhesive tape company owned by 3M Corporation. Officially, scotch tape can only be called products of this company. However, there are a lot of adhesive tapes of different types, and all of it is called scotch, regardless of the manufacturer.

5. Jeep.
The company “Willys” during the Second World War produced a car called “Willys JP”. The second part of the name – JP – with time began to be pronounced not as “dj pi”, but as “jeep”, and to designate an off-road vehicle – a high-traffic vehicle.

6. Thermos.
The vessel designed to preserve food at the required temperature, in fact, became so called because of the company Thermos GmbH, which was the first to produce such goods. In a large number of countries, people call this thing on the road a thermos, and do not even suspect that it is a registered trademark.

Brands that have become nominal
7. Jacuzzi.
Italian immigrant Candido Jacuzzi in 1917 invented and established the production of hydraulic baths. It should be noted that the familiar word “jacuzzi” began to sound that way thanks to the Americans, who mispronounced the surname Jacuzzi (the Italian version sounds like Yakuzzi).

Autumn business
Autumn is the time to start a business. Therefore, you will need 12 profitable autumn ideas: for any budget and with a detailed guide to the launch. Work has no…

...

Great advertising campaigns in world history
Advertising is an important part of any business. We all deal in one way or another with advertising, someone as creators, someone as consumers. Now, in the modern world, advertising…

...

Snow tubing business plan
1. PROJECT SUMMARY This business plan describes a project for opening a snow tubing route - a popular winter entertainment, which consists of riding a tub (in the people -…

...

10 fatal mistakes of entrepreneurs
Those who believe that in business the most important thing is to start, and then everything goes on by itself - they are deeply mistaken. Many businessmen are forced to…

...