Own business: publication of guidebooks
Today, any tourist can easily find a suitable guide to the country in which he decided to go, and he is offered a choice of a huge number of publications,…

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Business plan antikafe
To open your antikafe, you will have enough start-up capital in the amount of 343 thousand rubles, which can be recouped after six months of work. The net profit of…

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Your business: how to open a roadside café-fastfood
The Russian catering market is saturated, and the competition for us is merciless. Such tough working conditions force restaurateurs to develop new formats and expand the geography of their business.…

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McDonalds Marketing Tricks
When the phrase “fast-food establishment” is pronounced, what comes first to your mind? Of course, McDonalds. This global network has flooded all major cities. Despite the fact that many people…

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How they work at British American Tobacco
British American Tobacco was founded in 1902. Since then, everything has been in the history of the tobacco corporation - and ups and downs. As befits any large business. Now…

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produce such goods

Brands that have become nominal

If the brand name has become a household name, this phenomenon can have both positive sides for the company and negative ones. On the one hand, consumers are beginning to correlate the name of the company with a certain group of goods. Another aspect of such a transition from the name of a brand to the name of a particular product is that over time the brand will lose its copyright and any company that produces one type of product or another will be able to use it. Continue reading

Your business: how to open a roadside café-fastfood
The Russian catering market is saturated, and the competition for us is merciless. Such tough working conditions force restaurateurs to develop new formats and expand the geography of their business.…

...

Autumn business
Autumn is the time to start a business. Therefore, you will need 12 profitable autumn ideas: for any budget and with a detailed guide to the launch. Work has no…

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Freelance: pros and cons
The modern labor market offers applicants a variety of job options and the conditions under which they can carry out their professional activities. Not so long ago, the word “freelance”…

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