Business in England
In England, you can start quickly making good money. Until the 1970s, small business in England was very poorly developed, since it was not considered prestigious. But then the state…

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McDonalds Marketing Tricks
When the phrase “fast-food establishment” is pronounced, what comes first to your mind? Of course, McDonalds. This global network has flooded all major cities. Despite the fact that many people…

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Apple's Secrets
Apple is one of those companies that are either loved up to fanaticism or show extreme skepticism. However, one cannot but admit that this company is truly revolutionary in its…

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Slippery business: how to make money on soap making
On the production of handmade soap, you can create a business. To start you need a minimum of skills and investments in the amount of 10 thousand rubles. This is…

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10 lessons from Steve Jobs
Steve Jobs is one of the key figures in the IT field. This truly great entrepreneur can serve as a clear example for all of how you can achieve unprecedented…

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familiar word “jacuzzi”

Brands that have become nominal

If the brand name has become a household name, this phenomenon can have both positive sides for the company and negative ones. On the one hand, consumers are beginning to correlate the name of the company with a certain group of goods. Another aspect of such a transition from the name of a brand to the name of a particular product is that over time the brand will lose its copyright and any company that produces one type of product or another will be able to use it. Continue reading

10 Apple Presentation Secrets
Apple is a brand that does not need a special introduction. They achieved overwhelming success not only because of their high-quality products, but also with their presentations. After all, it…

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10 Apple Presentation Secrets
Apple is a brand that does not need a special introduction. They achieved overwhelming success not only because of their high-quality products, but also with their presentations. After all, it…

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How they work at British American Tobacco
British American Tobacco was founded in 1902. Since then, everything has been in the history of the tobacco corporation - and ups and downs. As befits any large business. Now…

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