Apple's Secrets
Apple is one of those companies that are either loved up to fanaticism or show extreme skepticism. However, one cannot but admit that this company is truly revolutionary in its…

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Sam Walton's Business Rules
In any sphere of human life there are people whom I want to admire. To admire what will to win they have and how they can achieve their goals, no…

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Business in England
In England, you can start quickly making good money. Until the 1970s, small business in England was very poorly developed, since it was not considered prestigious. But then the state…

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familiar word “jacuzzi”

Brands that have become nominal

If the brand name has become a household name, this phenomenon can have both positive sides for the company and negative ones. On the one hand, consumers are beginning to correlate the name of the company with a certain group of goods. Another aspect of such a transition from the name of a brand to the name of a particular product is that over time the brand will lose its copyright and any company that produces one type of product or another will be able to use it. Continue reading

Pacific Course: New Alternative to Old Offshore
In 2017, the classic offshore companies that offer the possibility of full tax exemption (British Virgin Islands, Belize, Panama, Nevis, etc.) became unattractive for Russians because of the steady loss…

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What is crowdfunding
Crowdfunding (popular funding, from the English. Crowd funding, Crowd - "crowd", funding - "funding") - is the collective cooperation of people (donors) who voluntarily pool their money or other resources…

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Sam Walton's Business Rules
In any sphere of human life there are people whom I want to admire. To admire what will to win they have and how they can achieve their goals, no…

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10 lessons from Steve Jobs
Steve Jobs is one of the key figures in the IT field. This truly great entrepreneur can serve as a clear example for all of how you can achieve unprecedented…

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