Your business: how to open an ice cream parlor from scratch
According to statistics, in Russia, each person eats about 7 kg of ice cream per year, and 57% of Russians are regular consumers of this delicacy. Indicator promising. On the…

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10 lessons from Steve Jobs
Steve Jobs is one of the key figures in the IT field. This truly great entrepreneur can serve as a clear example for all of how you can achieve unprecedented…

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Business plan of the low-cost price segment sports hall
1. PROJECT SUMMARY The goal of the project is the organization of a low-cost price segment in Moscow, Yuzhnoye Chertanovo metro station. The project has both a commercial and a…

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most difficult begins

How they work at British American Tobacco

British American Tobacco was founded in 1902. Since then, everything has been in the history of the tobacco corporation – and ups and downs. As befits any large business. Now the total number of employees in British American Tobacco is more than 57 thousand people. The Russian representative office, opened in 1991, employs only about 3 thousand people. But how!

We decided to look behind the scenes of the production of famous tobacco products, and see how the corporation’s Russian office works. Continue reading

Great advertising campaigns in world history
Advertising is an important part of any business. We all deal in one way or another with advertising, someone as creators, someone as consumers. Now, in the modern world, advertising…

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Autumn business
Autumn is the time to start a business. Therefore, you will need 12 profitable autumn ideas: for any budget and with a detailed guide to the launch. Work has no…

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Unusual hiring procedures
The standard procedure for hiring is to interview a candidate, sometimes taking place in several stages. Often, testing or other methods of identifying the level of knowledge and skills of…

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Business under sanctions
Sanctions. Someone sees this phenomenon as extremely negative, but is it really that bad? Food sanctions, that is, a ban on the import of certain goods from abroad, have caused…

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