Pacific Course: New Alternative to Old Offshore
In 2017, the classic offshore companies that offer the possibility of full tax exemption (British Virgin Islands, Belize, Panama, Nevis, etc.) became unattractive for Russians because of the steady loss…

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How great brands appeared
Speaking now about world-famous companies and brands, it is sometimes difficult to imagine that their founders were once inexperienced start-up entrepreneurs, global trading networks started from a single small shop,…

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Great advertising campaigns in world history
Advertising is an important part of any business. We all deal in one way or another with advertising, someone as creators, someone as consumers. Now, in the modern world, advertising…

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Your business: how to open a roadside café-fastfood
The Russian catering market is saturated, and the competition for us is merciless. Such tough working conditions force restaurateurs to develop new formats and expand the geography of their business.…

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Original ad on magazine spreads
One of the most popular and sought-after ads is press advertising. As you know, the most profitable placement of information about a product or service is on the first and…

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interview does not ask

How they work at British American Tobacco

British American Tobacco was founded in 1902. Since then, everything has been in the history of the tobacco corporation – and ups and downs. As befits any large business. Now the total number of employees in British American Tobacco is more than 57 thousand people. The Russian representative office, opened in 1991, employs only about 3 thousand people. But how!

We decided to look behind the scenes of the production of famous tobacco products, and see how the corporation’s Russian office works. Continue reading

Your business: how to open a summer cafe
Summer cafe is one of the most profitable types of seasonal business. Initial investments amount to about 600 thousand rubles - they can be recouped in 2-3 months and earn…

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10 Apple Presentation Secrets
Apple is a brand that does not need a special introduction. They achieved overwhelming success not only because of their high-quality products, but also with their presentations. After all, it…

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Business plan of the restaurant Chinese cuisine
1. PROJECT SUMMARY The goal of the project is to open a Chinese restaurant to implement a range of catering services in a city with a population of over 1…

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