Apple's Secrets
Apple is one of those companies that are either loved up to fanaticism or show extreme skepticism. However, one cannot but admit that this company is truly revolutionary in its…

Continue reading →

Business plan
1. Summary of the project The goal of the project is to open an outdoor mini-track circuit with a length of 300 meters in a city with a population of…

Continue reading →

Business plan of the restaurant Chinese cuisine
1. PROJECT SUMMARY The goal of the project is to open a Chinese restaurant to implement a range of catering services in a city with a population of over 1…

Continue reading →

books and to accustom

Creative ideas for business

There are so many entrepreneurs in the world and business ideas embodied by them that in order to create something new, you need to turn your imagination on to the maximum. So there are creative ideas for business. If you were able to come up with something radically new, you win in terms of not facing competition and interest in your product or service will be initially increased.

People are attracted to all unusual and non-standard. And if you can still make money on this, then why not do it? We have made for you a selection of creative business ideas that attracted attention in 2014, but in 2015 they will also remain relevant! Continue reading

Starbucks Success Secrets

Starbucks is undoubtedly the most popular coffee house in the world. This brand has gone from a small coffee shop to a worldwide network of institutions where everyone can enjoy delicious coffee.

Throughout its development, Starbucks has changed and improved, but only one thing has always remained the same – this is the unlimited love of its owners for coffee and their business. What exactly contributed to this brand success? Continue reading

How they work at British American Tobacco

British American Tobacco was founded in 1902. Since then, everything has been in the history of the tobacco corporation – and ups and downs. As befits any large business. Now the total number of employees in British American Tobacco is more than 57 thousand people. The Russian representative office, opened in 1991, employs only about 3 thousand people. But how!

We decided to look behind the scenes of the production of famous tobacco products, and see how the corporation’s Russian office works. Continue reading

McDonalds Marketing Tricks
When the phrase “fast-food establishment” is pronounced, what comes first to your mind? Of course, McDonalds. This global network has flooded all major cities. Despite the fact that many people…

...

Brands that have become nominal
If the brand name has become a household name, this phenomenon can have both positive sides for the company and negative ones. On the one hand, consumers are beginning to…

...

What is networking
Man is a social being. And that means social connections play a big role in our life. Many useful acquaintances can solve almost any problem in a person's life -…

...

Your business: how to open an ice cream parlor from scratch
According to statistics, in Russia, each person eats about 7 kg of ice cream per year, and 57% of Russians are regular consumers of this delicacy. Indicator promising. On the…

...