Original ad on magazine spreads
One of the most popular and sought-after ads is press advertising. As you know, the most profitable placement of information about a product or service is on the first and…

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Creative business: making handmade toys
Production and sale of products for children is considered one of the most profitable areas for their own business. Nevertheless, if you plan to do this “production” at home and…

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Your business: how to open a summer cafe
Summer cafe is one of the most profitable types of seasonal business. Initial investments amount to about 600 thousand rubles - they can be recouped in 2-3 months and earn…

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McDonalds Marketing Tricks
When the phrase “fast-food establishment” is pronounced, what comes first to your mind? Of course, McDonalds. This global network has flooded all major cities. Despite the fact that many people…

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What is crowdsourcing
Crowdsourcing (eng. Crowdsourcing, crowd - “crowd” and sourcing - “use of resources”) - engaging a wide range of people in solving various problems of innovative production activities to use their…

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books and to accustom

Creative ideas for business

There are so many entrepreneurs in the world and business ideas embodied by them that in order to create something new, you need to turn your imagination on to the maximum. So there are creative ideas for business. If you were able to come up with something radically new, you win in terms of not facing competition and interest in your product or service will be initially increased.

People are attracted to all unusual and non-standard. And if you can still make money on this, then why not do it? We have made for you a selection of creative business ideas that attracted attention in 2014, but in 2015 they will also remain relevant! Continue reading

Starbucks Success Secrets

Starbucks is undoubtedly the most popular coffee house in the world. This brand has gone from a small coffee shop to a worldwide network of institutions where everyone can enjoy delicious coffee.

Throughout its development, Starbucks has changed and improved, but only one thing has always remained the same – this is the unlimited love of its owners for coffee and their business. What exactly contributed to this brand success? Continue reading

How they work at British American Tobacco

British American Tobacco was founded in 1902. Since then, everything has been in the history of the tobacco corporation – and ups and downs. As befits any large business. Now the total number of employees in British American Tobacco is more than 57 thousand people. The Russian representative office, opened in 1991, employs only about 3 thousand people. But how!

We decided to look behind the scenes of the production of famous tobacco products, and see how the corporation’s Russian office works. Continue reading

Unusual hiring procedures
The standard procedure for hiring is to interview a candidate, sometimes taking place in several stages. Often, testing or other methods of identifying the level of knowledge and skills of…

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10 lessons from Steve Jobs
Steve Jobs is one of the key figures in the IT field. This truly great entrepreneur can serve as a clear example for all of how you can achieve unprecedented…

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Your business: how to open an ice cream parlor from scratch
According to statistics, in Russia, each person eats about 7 kg of ice cream per year, and 57% of Russians are regular consumers of this delicacy. Indicator promising. On the…

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