Unusual hiring procedures
The standard procedure for hiring is to interview a candidate, sometimes taking place in several stages. Often, testing or other methods of identifying the level of knowledge and skills of…

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Own business: publication of guidebooks
Today, any tourist can easily find a suitable guide to the country in which he decided to go, and he is offered a choice of a huge number of publications,…

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Freelance: pros and cons
The modern labor market offers applicants a variety of job options and the conditions under which they can carry out their professional activities. Not so long ago, the word “freelance”…

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presence of sugar

Interesting facts about Coca-Cola

Coca-Cola is one of the most popular drinks in the world, and many people already know that it was originally created as a drug and was sold in pharmacies. Pharmacist John Pemberton, the creator of this drink, named this drink after the components of which he made it – the leaves of the coca tree and the nuts of the cola plant. Coca-Cola can be called a truly legendary drink – which is worth a long-term advertising campaign with Santa Claus in the lead role! By the way, this strategy was included in the collection of the greatest advertising campaigns of the twentieth century. Continue reading

Brands that have become nominal
If the brand name has become a household name, this phenomenon can have both positive sides for the company and negative ones. On the one hand, consumers are beginning to…

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Sam Walton's Business Rules
In any sphere of human life there are people whom I want to admire. To admire what will to win they have and how they can achieve their goals, no…

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Your business: how to open a burger from scratch
The fast food market adds 5–8% annually and is not going to slow down. In this article, we will look at how to open such a trend type of business…

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10 lessons from Steve Jobs
Steve Jobs is one of the key figures in the IT field. This truly great entrepreneur can serve as a clear example for all of how you can achieve unprecedented…

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