How to make money on street ice cream
Ice cream is one of the most favorite delicacies. It is especially popular in the warm season. Therefore, selling ice cream on the street is one of the most profitable types of business. In the summer, sales of ice cream increase several times, and the margin is more than 100%. Start a business based on street trading, you can with minimal investment. All that is required is a frosty chest, mounted on a trolley, and a sun umbrella.
Due to the low threshold of entry in the niche there is high competition, but with proper organization you can succeed. For the season it is possible to earn up to 1 million rubles.
In addition to high profits, the advantages of business include the constant and high demand for ice cream. Every year the demand for this delicacy grows by 6 – 7% in kind. So choosing the right place for trade, you definitely will not be left without buyers. The matter itself is quite simple: you do not need to collect a large package of documents, and the whole process is reduced to the purchase of goods and its resale at the point of sale. No production, complex marketing tools and other things.
Russians prefer a portion of ice cream, which also contributes to the popularity of street trading points. Therefore, it is advantageous to open a street point with ice cream. To begin, consider the general questions: what documents are needed? How to legalize street trading? Which places are the most popular? And then choose from several formats the most suitable.
Documentation for processing an ice cream business
Any business starts with registration. For the street trade in ice cream, you will need to register as an IP and choose UTII (check that this tax regime is available in your region). The activity code should include: 52.63 Other retail trade outside stores. You can also add other codes, because besides ice cream you should also include soft drinks in the assortment. In this case, code 52.25.2 will do. Retail trade in non-alcoholic beverages.
If you plan to sell ice cream in the original packaging and from the refrigerating chamber, you do not need a SES permit. But will have to get permission from local authorities. The administration has a list of street trading objects. In addition, you must issue a medical book for the seller.
In the case of self-production of ice cream will have more difficult and without the permission of the SES is not enough.
You will have to provide:
ice cream certificate;
equipment certificate;
documents confirming the compliance of the point with the requirements of street trading.
Place for stationary trade in ice cream
To open a point of sale, an entrepreneur is sufficient to obtain permission from the local administration. It takes a bit of space – only 2 – 3 sq. M.
Location must be selected based on the assessment of pedestrian traffic. The main criteria for choosing the location are a lot of passers-by and the lack of competitors nearby. With a good choice of the place of trade, the initial investment will pay off after 1 – 2 months of work.
It is advisable to stay in a recreation area or entertainment. These can be: parks and squares, beaches, central streets, embankment, playgrounds, amusement parks, zoos, etc.
It should be borne in mind that the refrigeration unit will require a connection to electricity, so there must be a power source near the outlet. Typically, entrepreneurs agree with the management of the store, which is located next door, and uses electricity for a fee. But there are also other options: put your own generator or get official permission to connect to the central power supply.
It is also necessary to decide in advance in what form the trade will be made. The street format is different in that it allows two options:
stationary trade – the sale is carried out from an equipped outlet: a chest freezer under a large umbrella;
dynamic trading – sales are carried out using transport. This may be an equipped van, cart or bicycle, on which a mini-fridge is installed.
Each of the options has its advantages and disadvantages. Stationary trade will be cheaper than buying a van. But dynamic trading allows you to move from place to place in search of more successful points. And then you can earn at times more than at a stationary point. The disadvantage of mobile commerce is that it attracts increased attention from the SES. The slightest violation of the rules of storage and sale of ice cream can lead to fines and even closure of the point.
How to make money on street ice cream
Point equipment
If you open a stationary outlet on the street, then you only need a refrigerator. Its cost is an average of 20 thousand rubles. Used equipment will cost even less. Do not forget the sun umbrella.
