almost completely supplanted
Interesting facts about Coca-Cola
Coca-Cola is one of the most popular drinks in the world, and many people already know that it was originally created as a drug and was sold in pharmacies. Pharmacist John Pemberton, the creator of this drink, named this drink after the components of which he made it – the leaves of the coca tree and the nuts of the cola plant. Coca-Cola can be called a truly legendary drink – which is worth a long-term advertising campaign with Santa Claus in the lead role! By the way, this strategy was included in the collection of the greatest advertising campaigns of the twentieth century. Continue reading
Apple’s Secrets
Apple is one of those companies that are either loved up to fanaticism or show extreme skepticism. However, one cannot but admit that this company is truly revolutionary in its field and is simply brilliant financially successful.
Back in 1991, the famous Macintosh System 7.0 operating system appeared. Today, Apple is the leader in the world of computer technology. Naturally, many have an interest: how did Steve Jobs manage to reach a level of the company that continues to hold on after his death? Why is Apple so different from the rest, and how did it win such a huge number of fans and connoisseurs of its products? Continue reading
Brands that have become nominal
If the brand name has become a household name, this phenomenon can have both positive sides for the company and negative ones. On the one hand, consumers are beginning to correlate the name of the company with a certain group of goods. Another aspect of such a transition from the name of a brand to the name of a particular product is that over time the brand will lose its copyright and any company that produces one type of product or another will be able to use it. Continue reading
