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Brands that have become nominal
If the brand name has become a household name, this phenomenon can have both positive sides for the company and negative ones. On the one hand, consumers are beginning to correlate the name of the company with a certain group of goods. Another aspect of such a transition from the name of a brand to the name of a particular product is that over time the brand will lose its copyright and any company that produces one type of product or another will be able to use it. Continue reading
10 Apple Presentation Secrets
Apple is a brand that does not need a special introduction. They achieved overwhelming success not only because of their high-quality products, but also with their presentations.
After all, it is important not only to create something truly valuable, but also to be able to present it in such a way that everyone wants to have it. In this field, Apple simply has no equal. Continue reading
Starbucks Success Secrets
Starbucks is undoubtedly the most popular coffee house in the world. This brand has gone from a small coffee shop to a worldwide network of institutions where everyone can enjoy delicious coffee.
Throughout its development, Starbucks has changed and improved, but only one thing has always remained the same – this is the unlimited love of its owners for coffee and their business. What exactly contributed to this brand success? Continue reading
